The Fayetteville Half Marathon and All Sports Productions is working with University of Arkansas Masters-level students to give them practical and hands-on experience in promoting a major event.  Students are given responsibilities ranging from marketing to volunteer coordination.

The Masters of Education in Recreation and Sport Management prepares students to be directors and superintendents of recreation for communities, directors of recreation and intramural sports for universities, and managers of other leisure services.

This semester, the class is divided into two groups.  One group is responsible for conducting a special event in November for the Miracle League; a nonprofit that supports children with disabilities.  The second group is actively participating in the promotion and directing of the second annual Fayetteville Half Marathon.

Students learn and gain an understanding of the history of sport and the organizational structure of sport organizations as well as collaborate with faculty in theory, research, and field based experiences.  They are exposed to professional issues and careers in the sport management field.  Sport Management students are also actively involved in the planning and implementation of special event related to sports.